Our story
We got tired
of giving grey
the satisfaction.
Bye Grey™ was built for people who have better things to do than spend two hours in a salon chair every five weeks.
Why we exist
900 hours. That's what grey costs you.
The average woman spends 900 hours of her life covering grey roots. That's 37 full days. Sat in a chair, under foil, smelling of ammonia, waiting.
We built Bye Grey™ because that number is genuinely insane. Root coverage should take 90 seconds — not 90 minutes.
We're not here to tell you what to do with your hair. Grey is a choice. Bye Grey™ is just a faster one.
01.
Radically simple.
If it takes longer than 90 seconds, we've failed. That's the brief we give ourselves every day.
02.
Honest chemistry.
Zero ammonia. Zero peroxide. Nothing you'd be embarrassed to read out loud at a dinner party.
03.
No commitment.
It washes out. Cancel your subscription any time. We mean it. Grey will be back. We'll be here.
90s
Application time
0
Ammonia. Ever.
900hrs
We're taking back
6wks
Between grey attacks
A note from the founder
"I built Bye Grey™ on a Sunday morning when I realised I had an important meeting on Monday and my next salon appointment was three weeks away. The product I wished existed didn't. So I made it."
Founder, Bye Grey™